Philosophizing on the Kinder surprise egg by Slavoj Žižek

Kinder surprise egg, a quite astonishing commodity. The surprise of this excessive object, the cause of your desire, is here materialised in the Geist of an object which fills in the inner void of the chocolate egg. The whole delicate balance is between these two dimensions: what you bought, the chocolate egg, and the surplus, probably made in some Chinese gulag or whatever, that you get for free. I don’t think that the chocolate frame is here just to send you on a deeper voyage towards the inner treasure, the what Plato calls the ‘Agalma’, which makes you a worthy person, which makes a commodity the desirable commodity. I think it’s the other way around. We should aim at the higher goal, the gold in the middle of an object, precisely in order to be able to enjoy the surface.


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