Intel seems awfully scared about Graviton2. Why pay for this ad on Google?

https://www.intel.com/content/www/us/en/products/performance/cloud-facts.html

#Intel #scared #Graviton2 #pay #Google

What do you think?

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  1. Just like their cringe adverts with the old “Mac guy” earlier this year as everyone was excited with the M1 arm performance. Desperation has been Intel’s mission statement as of late!

  2. It’s just competition. Corporations don’t have feelings. Also I love Graviton2, but it’s not always the winner. Workloads that skew to single thread usually benefit from using Intel. We’ll see about that with Graviton3 though :))

  3. Intel ought to be desperate. It’s become clear that their long-standing market dominance was not due to the quality of their product, and competition is ramping up massively.

  4. For some context: I was curious about Amazon’s ARM offerings now that I have an ARM laptop. I went on Google and typed in `amazon ami x86 vs arm performance` and this was the first result: a paid ad by Intel that basically just reads like a “please don’t leave me, remember that I’m always going to be better” piece more than it does an objective analysis. I mean, this is just pathetic.

  5. Could of swore there was like a marketing rule to not compare metrics between yourself and a competitor; just reveal metrics comparing yourself and let the audience figure out the other details on their own.

    This article reads like desperation and my take on is that multi-threaded performance might be better on Graviton2 than Intel because they only listed a performance claim for single-threaded performance.

  6. intel first got fucked by amd and now apple aswell they are really in a desperate situation with their new chips pulling over 240 watts just to compete with amd and for the laptop segment arm is just more efficient it is inherent to the architecture

  7. I don’t have info on Graviton2 specifically, but coming from embedded development world this is my opinion on current CPU landscape: Intel dominance in CPU is a legacy thing at this point. Some companies like AWS, Google, and Apple are now big enough to afford they own SoC design. With CPU IPs licensing like ARM, and maybe RISC-V in the future, plus there is no need for microchip fabs, the investment into custom SoC design makes more sense.

    Intel will still survive for a while since most people still need laptops and many enterprise servers are still using them, but as more and more company moves to SaaS, PaaS etc., the players in servers market will be less in numbers and bigger in size to the point that they may be big enough to design their own chips.

  8. Intel market research department calculated some risk, so management allocated some more money to marketing department. Companies don’t get “scared”, they aren’t centralized like that.

  9. So they start talking about Java or Spark performance and then about the cost of porting, like, if I’m using those technologies they are going to work out of the box in ARM…

  10. I think Intel is doomed. CPU industry is going to be a race to the bottom, and even if you win, you lose. I think the only people who survive are vertically integrated companies, gotta sell sell high margin services on top.

  11. ahah, intel talking out of its ass again, nothing new here. the peak was when they were implying that AMD has 0 support from motherboard manufacturers. they’ll hit new peaks I’m sure thoguh

  12. The time for x86 based CISC-Architectures is over now, which makes intel the king of a dying breed.

    Intel (and AMD too) will have to switch to a newer ISA, if they want to survive the next 20 years.

    But I have no doubt that they will manage that, because they have a shitload of very, very competent people, and tons of money to throw at those projects.

    The only thing that could spoil this, is if management doesn’t realize what’s up.

    Also, other companies (like apple) will jump into the market too, which is a really, really good thing for customers.

    We’re about to see the intel-amd-duopoly vanish.

    I also hope that more countries will try to enter this marked. China will. Russia will probably try but fail, the EU will claim to try, but only invoke its bureaucracy that produces nothing. I hope Japan and South Korea will enter too.

    I wonder if more than two companies can remain competitive in this busines.

  13. Intel’s ISA is a disaster reminiscent of the 1970’s. Their CPUs feature horrendously over designed datapaths which are rife with exploitable bugs (11 Silicon level exploits found since 2017) and are power hungry beyond belief, all because they tried to adapt a microcontroller chip to perform a full size machine’s job. It’s time to embrace something new, something which was designed as a general purpose CPU from the ground up.

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