If brands couldn’t lie in marketing, what would be some brutally honest company slogans?

If brands couldn’t lie in marketing, what would be some brutally honest company slogans?

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  1. Starbucks – We sell medicore overpriced coffee.

    Apple/Microsoft – Our products are half as good as they should be but you have few other options so deal with it.

    All major corporations – We pretend to be socially enlightened but we actually prostitute issues because people are dumb enough to believe us that we’re doing it for any other reason than profit.

  2. Kay Jewelers: “It’s a rock, a very shiny transparent rock, but it’s not only a rock. It’s an expensive rock that’s been bedazzled in other expensive rocks. It’s graded. That doesn’t really mean anything to you, but you can then brag about its ambiguous evaluation.

    Culturally, if you do not buy this rock, you are unworthy of companionship. Buy the rock or die alone. Did we mention it is shiny? People will think more of you for buying the rock. Don’t tell them you bought it from Kay’s. Then they will think less of you.”

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    Tiffany’s Jewelers: “buy a brand, not a diamond”

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