focus
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TIL that the A&W restaurant chain tried to introduce a 1/3rd LB burger to compete against McDonald’s famous Quarter Pounder. The product failed despite being larger and cheaper than its competitor. Focus groups later revealed that Americans thought that a 1/3 LB burger was smaller than a 1/4 LB one.
by
whatilearned
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TIL Sony was so worried about the player character of Horizon Zero Dawn being a woman that it brought in a marketing team to conduct focus testing. Even after the focus groups reacted positively to the character of Aloy, Sony continued to be worried about it through the game’s full reveal.
by
whatilearned
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