marketing Archives - MadGhosts

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TIL because trademarks can become generic – which means companies can lose rights to the mark – Transformers no longer transform in packaging and some marketing. They are listed as converting instead.

by whatilearned May 26, 2023, 7:37 am

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TIL that the 10K steps goal was actually a marketing gimmick for a Japanese pedometer company. 7K is in fact the optimal step count.

by whatilearned May 10, 2023, 2:44 pm

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TIL 9 of the top 10 pharmaceutical drugmakers spend more on marketing than research. Johnson & Johnson having the largest spread – $8.2B on research, $17.2B on marketing.

by whatilearned May 5, 2023, 7:35 pm

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TIL Jerome Jacobson led a fraud scheme during the McDonald’s Monopoly Game in the late 1990s and early 2000s. He worked for Simon Marketing, the company who distributed the pieces, and generated millions in illegal profits. The FBI caught the perpetrators during an operation called “Final Answer.”

by whatilearned April 26, 2023, 8:35 pm

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TIL ‘All Dressed’ is a chip flavor immensely popular in Canada since the 1970s. This flavor combines ketchup, barbecue, sour cream and onion, and salt and vinegar flavors all rolled into one chip. Ruffles has recently been marketing the flavor in the US.

by whatilearned April 16, 2023, 2:00 am

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Anheuser Busch Fires Its Entire Marketing Department After “Worst Mistake In Bud Light History”

by CopyPastaArchive April 7, 2023, 11:35 am

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11 Comments

TIL Canola Oil is a marketing name for rapeseed oil. Canadian Oil Low Acid.

by whatilearned March 3, 2023, 11:01 am

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TIL The origin of 10,000 steps a day started as a marketing slogan by a Japanese company when they made the world’s first pedometer in the 1960s named Manpo-kei, or “10,000 steps meter.” The science behind 10,000 steps a day is based on this catchy ad.

by whatilearned February 19, 2023, 10:50 am

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TIL that the VitaminWater class-action lawsuit resulted no compensation for the consumers, and Coca Cola/Glacéau could continue marketing VitaminWater as “nutrient enhanced water beverage”.

by whatilearned February 18, 2023, 8:16 pm

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TIL about badge engineering, which is the practice of marketing a vehicle under 2 or more brand names. A good example being the 2010 Ford Escape, Mercury Mariner, & Mazda Tribute, shown here

by whatilearned January 30, 2023, 1:56 pm

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The feminisation of alcohol marketing

by CopyPastaArchive January 11, 2023, 4:07 am

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TIL that in the early 1900s, only 7% of Americans used toothpaste until Claude Hopkins marketing campaign to sell Pepsodent after which, the number of people who used toothpaste jumped up to 65%

by whatilearned December 21, 2022, 8:03 pm

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