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TIL “wi-fi” doesn’t mean “wireless fidelity” or anything else; it was made up as a marketing tool and is a user-friendly name to refer to technology that adhered to standards known as IEEE 802.11.

by whatilearned May 19, 2022, 5:44 pm

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TIL Ford’s marketing team wanted to name the Fiesta “Bravo”, but Henry Ford II vetoed that decision and demanded that the car be named Fiesta.

by whatilearned April 28, 2022, 12:44 pm

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TIL that CarMax was created in 1993 by Circuit City, the king of electronics superstores at the time, as an experiment to see if their marketing strategies would also work for other market segments.

by whatilearned April 12, 2022, 12:34 pm

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TIL Philadelphia Cream Cheese was invented in New York and has never been made in Philadelphia. Its name was part of a clever marketing strategy, because at the time (1880s) Philadelphia was known for its high quality dairy.

by whatilearned April 7, 2022, 10:18 pm

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TIL Chinese checkers was invented in Germany in 1892 and called ‘Chinese’ as part of a marketing scheme

by whatilearned March 19, 2022, 7:04 am

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TIL that for new Oppenheimer movie Christopher Nolan wanted total creative control, 100-day theatrical window, $100 million budget, equal marketing spend, 20% of first-dollar gross, and a blackout period where the studio would not release another movie for three weeks before and after the feature.

by whatilearned March 12, 2022, 11:55 am

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TIL that the Pledge of Allegiance was written in 2 hours as part of a magazine marketing campaign to sell American flags.

by whatilearned February 27, 2022, 2:49 pm

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What is an example of brilliant marketing you have seen?

by QuestionGuy February 19, 2022, 3:36 am

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TIL that until WW2, cheese fondue was unheard of in most areas of Switzerland. The cheese speciality only became the “national dish” as the result of a marketing campaign run by the Swiss Cheese Union.

by whatilearned January 29, 2022, 3:56 pm

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Cum marketing scheme

by CopyPastaArchive January 28, 2022, 11:26 pm

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TIL the 1999 film ‘The Iron Giant’ cost $50 million to produce, with an additional $30 million going towards marketing. But due to a flopped Burger King toy plan & poor marketing, it only made $30 million at the box office. Despite this, the film holds a 96% on Rotten Tomatoes.

by whatilearned January 28, 2022, 12:43 pm

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What’s a bad product that people buy because of great marketing or mass manipulation?

by QuestionGuy January 19, 2022, 10:47 pm

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