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16 Comments

What is a marketing gimmick/misleading fact that people still fall for?

by QuestionGuy September 3, 2022, 2:49 am

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48 Comments

If brands couldn’t lie in marketing, what would be some brutally honest company slogans?

by QuestionGuy August 19, 2022, 11:19 pm

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5 Comments

TIL that the law firm Morgan & Morgan fired half of its marketing department in 2021 because they criticized the firm’s “Size Matters” campaign as an inappropriate joke.

by whatilearned August 9, 2022, 11:10 pm

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TIL the “snake oil salesman” is attributed to Clark Stanley who gained national attention marketing snake oil at the 1893 World’s Fair. In 1916 a USDA analysis concluded there was no snake oil in his concoction at all, and that it was 99% mineral oil. He was fined $20 ($543.69 in 2022).

by whatilearned July 18, 2022, 6:37 am

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TIL a failed marketing gimmick by Marlboro killed and injured multiple people in Poland. Sales reps. would distribute free cigarettes and light them with easy-lit matchsticks. The matchsticks were lit by pretty much anything they touched and caused a deadly car fire on one occasion.

by whatilearned June 26, 2022, 1:34 pm

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TIL that in 2007 a marketing campaign for Aqua Teen Hunger Force led to a bomb scare and 2 million dollars in damages

by whatilearned June 21, 2022, 6:05 pm

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TIL that in 2017 scientists at U of Bonn found that the same wine tastes better when labelled with a higher price tag, a phenomenon known as the “marketing placebo effect.” Participants were given two samples, one €6 and one €18. Most rated the latter higher though they were from the same bottle.

by whatilearned June 6, 2022, 9:27 pm

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9 Comments

TIL “wi-fi” doesn’t mean “wireless fidelity” or anything else; it was made up as a marketing tool and is a user-friendly name to refer to technology that adhered to standards known as IEEE 802.11.

by whatilearned May 19, 2022, 5:44 pm

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TIL Ford’s marketing team wanted to name the Fiesta “Bravo”, but Henry Ford II vetoed that decision and demanded that the car be named Fiesta.

by whatilearned April 28, 2022, 12:44 pm

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TIL that CarMax was created in 1993 by Circuit City, the king of electronics superstores at the time, as an experiment to see if their marketing strategies would also work for other market segments.

by whatilearned April 12, 2022, 12:34 pm

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TIL Philadelphia Cream Cheese was invented in New York and has never been made in Philadelphia. Its name was part of a clever marketing strategy, because at the time (1880s) Philadelphia was known for its high quality dairy.

by whatilearned April 7, 2022, 10:18 pm

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TIL Chinese checkers was invented in Germany in 1892 and called ‘Chinese’ as part of a marketing scheme

by whatilearned March 19, 2022, 7:04 am

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