TIL Apple’s product placement guidelines for TV shows and movies prohibits the use of its products by the antagonist, or “bad guy”, and from a writing standpoint impacts storytelling, as this guideline can inadvertently reveal which characters are good or bad.

Read more: https://www.highsnobiety.com/p/apple-iphone-movie-villains/

What do you think?

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  1. I’ve been in marketing at companies as large as Apple. I never understand these stupid decisions that have no benefit, contribute absolutely nothing to equity, and mitigate absolutely no risk.

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