TIL that, despite it being widely reported, Bruce Willis never sold the rights to use his likeness with deep fake technology. A Russian Advert company made it up and illegally used him in a commercial.

Read more: https://www.bbc.com/news/technology-63106024

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  1. This shows how dangerously polluted the media food chain is. A rag like the Daily Mail picks up some Russian lie and the other cheapskate papers run with it. Even Reuters, who are supposed to do their own work.

    Shows how for all its faults the BBC still has a useful role.

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