TIL a failed marketing gimmick by Marlboro killed and injured multiple people in Poland. Sales reps. would distribute free cigarettes and light them with easy-lit matchsticks. The matchsticks were lit by pretty much anything they touched and caused a deadly car fire on one occasion.

Read more: https://en.wikipedia.org/wiki/Gimmick

What do you think?

12 Points
Upvote Downvote

2 Comments

Leave a Reply

Leave a Reply