TIL Coca Cola contains a secret ingredient known as “Merchandise 7X” and it has remained a secret since its invention in 1886 by John Pemberton. The description of the ingredient is kept in a vault at the Trust Co. Bank in Atlanta.

Read more: https://en.wikipedia.org/wiki/Secret_ingredient

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  1. it’s cocaine. small amounts of it.,as someone who has worked for the company i can tell you there is no wrath like that of someone who walks into a store to not find any coke on the shelf and when they do find some they take multiple bottles,like 3 or 4..and this is weekly

  2. It’s nothing at all or it’s some silly intangible like “love” or “joy”.

    If it was truly a real ingredient that was being added to the actual product, then some former (or even current) employee would have leaked what it is by now.

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