TIL: “Guerilla Ontology” is a term coined by Robert Anton Wilson. Its purpose is to expose a dogmatic individual to radically unique ideas, thoughts and words. As a consequence, that person will experience cognitive dissonance and have their beliefs about reality challenged.

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  1. It’s the kind of amazing idea a really creative person comes up with, but it absolutely does not work. Most of the time the result of that dissonance is to double-down on previous belief system, as we’ve seen so vividly in the US for years now.

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