TIL of “scent branding” and how businesses pump custom scents into their buildings. Nike’s signature scent was reportedly inspired by the smell of a rubber basketball sneaker as it scrapes across the court and a soccer cleat in grass and dirt.

Read more: https://news.harvard.edu/gazette/story/2020/02/how-scent-emotion-and-memory-are-intertwined-and-exploited/

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