TIL Overall, women’s products cost 7% more than similar products for men. Women pay more than men for comparable personal care products 56% of the time. Image from “From Cradle to Cane: The Cost of being a Female Consumer” study conducted by New York City Department of Consumer Affairs.

Read more: https://www.voanews.com/a/usa_all-about-america_does-pink-tax-force-women-pay-more-men/6177789.html

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  1. Even my wife’s tshirts cost more than mine, and the fabric is half as thick. So she replaces them twice as often, at a more expensive price per shirt.

    The clothing companies probably assume males will walk around with holes in their shirts and disintegrating underwear before replacing them… and they’re probably not wrong.

  2. So just buy the men’s product. I use the same bar of soap to wash my body, hair and shave. If you want a pink bottle with French writing and the scent of lavender and sandalwood, feel free to pay extra.

  3. > women pay more for comparable products

    Comparable, not identical. If they’re identical products that are coloured differently, then it’s the buyers fault for not buying the men’s product. If it’s got some actual functional difference (eg additional or alternative ingredients) then its probably priced differently due to that change in function.

    If sellers CAN increase the price of their products for ANY reason and have it not negatively affect their sales, they will. Its not like you’re disallowed from buying men’s razors because you’re a woman.

  4. There is also the psychological aspect whereby people associate a higher cost with a ‘better’ product… even if it’s the same crap underneath. I’m guessing the marketing angle is something like ‘women want to pamper themselves with the best products they can afford so they’ll pay more for the exact same lotion men use on their sack’ or some such drivel.

  5. This is also basic supply/demand. Statistically woman buy more products. Its natural that a company would sell high demand products for more. Plenty of other examples to choose from though

  6. Do we know whether there is also a difference in advertising investments for these products? To me it seems that the marketing strategy for products for women is more focused on advertising and then selling that stuff at a higher price.

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