Read more: http://www.realfoodhouston.com/wp-files/2013/05/20/crisco-how-marketing-trumped-nutrition/
TIL Procter&Gamble started marketing industry oils as cooking oils for increased profit, and convinced the public of it’s health benefits, setting in motion generations of heart disease
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More read on this
[https://www.psychologytoday.com/us/blog/you-are-what-you-eat/201604/when-tradition-trumps-science](https://www.psychologytoday.com/us/blog/you-are-what-you-eat/201604/when-tradition-trumps-science)
And a very interesting and in depth video on why vegetable oils in general are almost always unhealthy:
https://www.youtube.com/watch?v=rQmqVVmMB3k
Interesting read. Although I will say that from a baking standpoint I will use lard or butter over Crisco, anyway. I have found the texture to be softer.