TIL that a nightclub owner tried to create buzz by regularly featuring wild and exotic animals. The club continued to face financial peril until an incident in which a tiger escaped its enclosure. The ensuing media coverage pushed the club into profitability.

Read more: https://en.wikipedia.org/wiki/Charles_Khabouth#Nightclubs

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  1. There’s no such thing as bad publicity.

    Look at Amy’s Baking Kitchen, that got Reddit into an uproar in 2014. All the outrage made everyone want to eat there. Twitter always showed that it was packed. They spent another 1-2 years in business and were able to retire.

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