TIL that products marked with the label “Military grade” aren’t really tough. It simply means that the product meets the bare minimum requirements of durability while also being cheaper.

Read more: https://melmagazine.com/en-us/story/what-does-military-grade-mean-marketing

What do you think?

12 Points
Upvote Downvote


Leave a Reply
  1. I think this is a misconception. While we may associate Military Grade with toughest in existence, you’re right that its probably the product that met the basic requirements in terms of cost and durability. However, that being said, the military will still have relatively high minimum standards, so if you’re buying it for the military grade toughness, and you’re a average user, you’re going to be well within its use case. Even the basic military grade standards account for water, dust, and impact proofness, so average joe will he good to go.

    You’re barely durable does not equal the militaries barely durable.

  2. former military…can attest, but its a little more complicated than that…they go through specific shock tests, vibration tests, water/corrosion testing, esd tests all kinds of stuff depending on the equipment it needs to meet certain specs…all of which doesn’t really prove the longevity or durability of the product, it just means it meets the standard. I’ve seen 100 dollar Walmart TVs outperform 20k monitors all the time. Cheaper is a sided coin, yes some things are made cheaply, but the testing they go through and the contracts for procurement jack up the price SIGNIFICANTLY. I’m talking 100 dollars for a 5 dollar light bulb…but it’s a mil-spec lightbulb 😉

  3. Kind of like the way GMC calls their trucks ‘Professional Grade’

    Back in the mid 20th century, GMC was the duty-rated commercial offering and Chevy was the consumer-oriented brand. They shared some body panels and other parts. but across the board GMC had stouter frames, larger engines, and no frills.

    Now a GMC is just a dressed up Chevy that’s sold alongside Buicks and Cadillacs and is 0% ‘more professional’ but carries a stout markup that’s 100% ‘more marketing’.

Leave a Reply