TIL the reason why Wine Coolers dropped in popularity in the USA after the 80s was because in 1991, the US excise tax on wine was raised from $0.17 per gallon to a $1.07, making it uneconomical for Wine Cooler makers to produce at a palatable price for buyers.

Read more: https://www.esquire.com/food-drink/drinks/a29189567/bartles-and-jaymes-wine-coolers-return/

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  1. My friend and I went to a music venue/club when we were 15 and gave a strange lady some cash to buy us drinks. We waited excitedly. She came back with peach wine coolers. Beggars can’t be choosy I guess.

  2. Or having lived through that era… they just sucked. Unless of course you consider “wine” the approximate flavor of a jolly rancher dissolved in club soda.

    There was maybe a thimbleful of “wine” in each bottle. The excise didn’t kill them. People just realized that Watermelon Sunrise wasn’t actually a wine flavor and stopped buying them.

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