TIL the renouned British pub meal, ‘Ploughman’s Lunch’, was invented in the 1950s as a marketing exercise. The Cheese Bureau, a marketing body, began promoting it in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed.

Read more: https://en.wikipedia.org/wiki/Ploughman’s_lunch

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  1. Well, according to the wikipedia link you posted, the *term* “Ploughman’s Lunch” was coined in the 1950s by the Cheese Bureau. The actual meal of mostly bread and cheese has been around much, much longer:

    >Pierce the Ploughman’s Crede (c. 1394) mentions the traditional ploughman’s meal of bread, cheese, and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries: skimmed-milk cheese, supplemented with a little lard and butter, was their main source of fats and protein.

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