TIL The sinister story of Nike’s ‘Just Do It’ slogan, which was inspired by the last words of a murderer before he was executed

Read more: https://www.wbur.org/onlyagame/2018/11/23/just-do-it-nike-gilmore

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  1. So the author uses the connection that the murderer who said “let’s do it”, was living in Oregon. And the fact that Nike is located in Oregon. To argue that Nike’s “Let’s do it”, was inspired by the murderers last word, and Nancy Reagans “Just say no”, campaign.

    There’s no real input from the marketing team. or any Nike big guys that this was actually the case. Just the author’s conjecture.

    “let’s do it” and “Just do it” aren’t some unique phrase like Cowabunga dude, or Bada Bing Bada Bong.

    Lol.. A very clever ploy by the writer to hook you into their book.

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